Monte Mia

PROPOSAL

BRanding

Monte Mia

Monte Mia represents the new generation of conscious luxury retreats at a star level, for which I was able to develop an exceptional branding concept. My task was to manifest this premium claim in a visual identity that combines exclusivity with naturalness and mindfulness.

The following was implemented by HBC:

  • Branding: Natural earth and sand tones convey an atmosphere of unassuming nobility and mindfulness. Elaborately staged nature motifs and clear, modern typography celebrate the epitome of sustainable luxury lifestyle in an unprecedented way.

The face behind the brand

Who is behind High Brand Club?

As a surfer, freediver, and aquatic bodyworker, the essence of the ocean flows powerfully through me—multifaceted, adaptable, and ever-transforming. This oceanic energy accompanies my lifelong fascination with design, aesthetics, and the forms of nature. I’m Melli, born in the mountains of Munich, now calling Indonesia home. 

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Projekt portfolio

A selection of past projects