Elite Hotelier


Branding & Social Media

Elite Hotelier

In collaboration with Elite Hotelier, Austria’s leading educational institution for hospitality excellence, I had the opportunity to develop a holistic branding concept that sets new standards.

The following was implemented by HBC:

  • Branding & Social Media Templates: A color concept in cultivated blue tones conveys an atmosphere of traditional high quality and elegance. Refined typography and evocative imagery stage the essence of the premium hotel experience in a way that is unparalleled in this industry.
  • Strategy & Consulting: Based on my understanding of the luxury aficionado target group, I developed an integrated concept that clearly distinguishes Elite Hotelier from other offerings and creates a distinctive premium presence.

The face behind the brand

Who is behind High Brand Club?

As a surfer, freediver, and aquatic bodyworker, the essence of the ocean flows powerfully through me—multifaceted, adaptable, and ever-transforming. This oceanic energy accompanies my lifelong fascination with design, aesthetics, and the forms of nature. I’m Melli, born in the mountains of Munich, now calling Indonesia home. 

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Projekt portfolio

A selection of past projects