Cove Estates



Cove Estates

Cove Estates embodies Bali’s realignment of exclusive real estate in the premium segment. My task was to stage this inimitable lifestyle in an equally inimitable digital presence and elevate the aspiring company to a new level of exclusivity.

The following was implemented by HBC:

  • Web design: Effortlessly and without lengthy explanations, I was able to translate Cove Estates’ existing corporate identity into a digital experiential world. Noble materials, clean lines, and flowing animations transform the website into a virtual luxury refuge.
  • Strategy & consulting: With a deep understanding of the high-net-worth target audience, I developed a unified concept that combines exclusivity and discretion at the highest level. My well-thought-out strategy sustainably sets Cove Estates apart from the competition.

The face behind the brand

Who is behind High Brand Club?

As a surfer, freediver, and aquatic bodyworker, the essence of the ocean flows powerfully through me—multifaceted, adaptable, and ever-transforming. This oceanic energy accompanies my lifelong fascination with design, aesthetics, and the forms of nature. I’m Melli, born in the mountains of Munich, now calling Indonesia home. 

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Projekt portfolio

A selection of past projects